Sr Product Marketing Manager

EfficientIP is a network automation and security company, specializing in DNS-DHCP-IPAM solutions (DDI), with the goal of helping organizations around the world drive business efficiency through agile, secure and reliable infrastructure foundations. 

We enable IP communication and simplify network management with end-to-end visibility and smart automation, while our patented DNS technology protects against malware, controls application access and optimizes application delivery performance. Companies in all sectors rely on our solutions to face the challenges of key IT initiatives such as Zero-trust, cloud, IoT, 5G and mobility.

What will your role be?

At EfficientIP, we are passionate with an entrepreneurial spirit that creates conditions for people to thrive. Product Marketing at EfficientIP involves teamwork, ownership, creativity, and passion. As part of the EfficientIP Product Marketing team, you will work closely with product management, marketing, sales, customer success and R&D teams through all steps of the product lifecycle.

You will drive the messaging strategy for the DDI and network automation offerings. In this role, you will plan, coordinate, implement, and oversee the positioning and any relevant strategic contents to support a consistent and compelling storytelling articulating the value proposition across the targeted audience.

To thrive in this role, you will need to be experienced in building strategic messaging with a technical background in IT networks and infrastructure. You will need to know how to work with product teams and adapt in a fast-paced environment. 

You will also need to manage timely deliverables with strong communication and cross-functional partnering skills. Most importantly, you must be team oriented and have a “can do” attitude.

You will be welcomed into a dynamic team, in an international, agile, and innovative environment. Reporting directly to the Director of Product Marketing, your main responsibilities will be to :

• Own the solution/ product/ service positioning and messaging that will differentiate the solution/product/ service in the market and drives prospect engagement, supports sales and demand generation;
• Create an impactful product storytelling for personas targeting internal and external audiences
• Elaborate a marketing collateral plan to feed different communication channels (web sites, social media, email campaigns, events, webinars…);
• Own and drive the execution of marketing assets such as solution/product/ service, partner or end customer presentations, datasheet, brochure, blog, videos, webpages and more to communicate our unique capabilities and value proposition, as well as support sales and partners’enablement and training;
• Deliver solution/ product/ service assets (presentation, video, …) on relevant use cases to illustrate benefits and help promote the product;
• Work closely with the product management team to contribute to the product roadmap definition and long-term product vision based on market insights, sales performance, and customer feedbacks;
• Contribute to the definition and execution of the product marketing plan and the Go-To-Market strategy;
• Perform competitive analysis and develop collaterals for our sales teams and partners highlighting our key differentiators and competitive positioning;
• Drive enablement activities to ensure product messaging adoption across the sales organization, but also externally with our partners and end-customers;
• Support channel marketing, channel and sales with customer and partner presentations and webinars;
• Collaborate with the digital marketing team to support the creation of compelling and consistent campaign messaging;
• Maintain the product marketing assets and collaterals always up to date;

Your key success factors :

• 10+ years of professional experience in enterprise network and IT security, including 4-5 years of experience in product marketing management;
• BS/MS in Computer Science, or another engineering/technical degree;
• MS in Marketing/ Communication is a plus 3-4 years of hands-on technical experience working with IP networking (switches/routers, firewalls), delivery teams and IT operations; familiarity with DevOps, integration approach and orchestration, containers, and IaaS infrastructure is a plus;
• Experience in a technology start-up is a plus;
• Experience working with DNS/DHCP/IPAM products is a plus;
• Ability to work in a fast-paced, deadline-driven, and international environment;
• Tech-savvy and capable to simplify complexity;
• Creativity to build engaging messaging and storytelling;
• Fully bilingual in English is mandatory, French or other languages are a plus;
• Excellent communication skills (verbal and written), comfortable engaging with a variety of technical and non-technical audiences;
• Customer-centric;
• Ability to work in a team environment and autonomously;
• Organized with solid project management skills;
• Curious and positive with a can-do attitude.

Why join us ?

Market: 

Fast-growing, very dynamic, competitive, and innovative IT infrastructure and Cybersecurity market, strategic for Europe, and build European and French sovereignty

Company: 

International, fast-paced, high-tech with innovations in its DNA (cutting-edge, patented technology), strengthening to pursue its development

Marketing Team: 

Dynamic, open, supportive, inclusive, good atmosphere: you quickly feel at home, easy integration, wealth of diversity and skills for rapid decision-making, execution, and impact

Job: 

A 360° PMM position from definition, strategy, content creation, enablement to impact measurement. Lots of new things to take forward, it’s very attractive for someone who doesn’t want to settle into a routine and needs novelty and evolution in his/her role

Working conditions

We offer a great opportunity to grow with our company, in a rapidly advancing and strongly innovative environment.

At EfficientIP, we fully believe in congeniality in the workplace and in our relationships with our customers, partners and colleagues. 

We ensure a positive work environment that is encouraging, enthusiastic and motivating to our team. This approach breaks down barriers in order to stimulate our Company’s ambition of constant overachievement.

You will be part of a fun & ambitious team !

To apply, please send your cv and cover letter to careers@efficientip.com